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Retail/Delivered/Analytics and Automation
Retail Marketing and Sales Analytics Platform
Ziorf Jewellery
A unified retail analytics platform combining Shopify, advertising and operational data to improve visibility across sales, marketing, products, promotions and inventory.
Background
Ziorf Jewellery required clearer visibility across e-commerce sales, advertising performance, customer behaviour, stock movement and promotional activity. Important data was distributed across Shopify, advertising platforms and operational workflows, making it difficult to understand which campaigns, products and offers were contributing to performance.
Challenges
- Sales and marketing information was spread across multiple systems
- Advertising performance could not easily be connected to Shopify outcomes
- Product and inventory decisions relied heavily on manual review
- Add-to-cart behaviour was not being fully used to guide marketing decisions
- Promotion performance was difficult to compare
- There was no consolidated view of sales, stock and marketing metrics
Our Solution
- Integrated Shopify sales and product data with advertising-platform information
- Created structured datasets for sales, marketing, customer and inventory analysis
- Developed dashboards for revenue, product and campaign performance
- Created add-to-cart and conversion-funnel reporting
- Built promotion and offer analysis
- Developed inventory and stock-performance views
- Introduced sales and demand forecasting
- Created repeatable reporting and workflow automations
- Developed data-driven recommendations for marketing and product decisions
Delivered Capabilities
Revenue analyticsAdvertising campaign performanceProduct-level sales analysisCustomer behaviour analysisAdd-to-cart funnel reportingPromotion and offer analysisInventory analyticsStock-performance analysisSales forecastingMarketing recommendationsAutomated reporting workflows
Results
- Established a single source of truth for retail sales and marketing analysis
- Improved visibility across Shopify and advertising activity
- Enabled product, promotion and campaign comparisons
- Reduced reliance on manual cross-platform reporting
- Supported more informed sales, inventory and marketing decisions
Technology Stack
ShopifyMeta AdsSQLPythonPower BIAPIsWorkflow Automation
Related Services
Retail AnalyticsMarketing AnalyticsE-commerce Data IntegrationBusiness IntelligenceAutomation